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Play for Emily – Ronald McDonald House

I was recently contacted to offer my services for the Play for Emily charity golf tournament at Landfall Country Club. The golf tournament raises money for the Ronald McDonald Houses of Chapel Hill, Durham, and eastern NC (Greenville). The Ronald McDonald House is a special place for my family. When I was younger, my family stayed at a Ronald McDonald House while my brother was in the hospital, so we experienced firsthand the positive impact of this organization. Their mission is to provide families, who seek medical attention away from home, a refuge that offers basic comforts. While staying at the Ronald McDonald house, the family is able to care for a sick child without having to worry about where to eat or having to go through the hassle of booking a hotel for extended durations. And perhaps most importantly, it is a place where families can connect with other families who are going through the same thing.

Scott Piner Wilmington NC Photographer

Scott Piner Wilmington NC Photographer

For photographers: My approach to this was more like a commercial shoot. While my portrait and wedding clients tend to prefer me to freely document their day, I knew that the Director of Marketing (i.e. Creative Director) had some specific shots/needs for her organization. I wanted to make sure I met those needs first and then move on to documenting the day with my personal vision. I also needed to be aware of any logistics such as start times, any club or game play restrictions, and what type of deliverables were required (i.e. digital uploads, disc of images, hi-res, lo-res). It’s much more business-like than portrait work and I find it to be very enjoyable. Communication is key. Some Creative Directors offer up more information than others. If you do not feel like you are 100% certain of what is needed for their marketing needs, make sure you find out.

Contact Scott. View Portfolio.

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